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THE JUSTICE PROJECT | Blog | The Aha Moment of Justice

The “Aha” Moment of Justice

Have you seen those commercials, the ones where someone talks about their “Aha” moment for Mutual of Omaha? They started a couple years ago and have always been brilliant in our eyes. The clean and clear messaging, the explicit sharing of a personal story. We recently saw this one and it spoke to us, on a justice level, as it is the same reason we are consistently trying so hard to expand and share our A Book of My Own initiative. Reading is SO crucial for our children, and when we think about justice, the simple act of being able to read a book seems like such a worthy cause. What do you think?

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