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THE JUSTICE PROJECT | Blog | Starbucks for Economic Justice

Starbucks for Economic Justice

As we all know, President Obama and the GOP are getting ready to make a decision that will predict the future of America’s finances. Americans have been pushing for a deal to go through, and lawmakers have been dragging their feet. In response to our government’s procrastination, Starbucks’ CEO Howard Schultz started a campaign in Washington DC urging Starbucks employees to write the phrase “Come Together” on all cups in about 120 stores in the D.C area in hopes to push economic justice as lawmakers come back to work.

“We’re paying attention, we’re greatly disappointed in what’s going on and we deserve better,” Schultz told Reuters in a telephone interview. The Starbucks cup is a powerful tool, and has never been open for advertising space because of the unique connection it provides to Starbucks customers and the respect for keeping the brand clean. However, Schultz feels so strongly about economic justice that he’s more than willing to sacrifice the cup for two days for the betterment of the country, and the fairness to Americans.

“If (talks) do not progress, we will make this much bigger,” Schultz said of the messaging campaign, implying that he has no Howard Schultzproblem taking this campaign across the country if need be. “There is something so wrong that we can be here again and not have the ability to put party aside for the betterment of the country,” said Schultz. “We have the same language and rhetoric. Unfortunately we aren’t learning much.” As a country, we’ve been through hell recently. Recession, war, and tragedy has hit us over and over again, and discouraged us. In wavering times, it’s inspirational to see someone so powerful take a stand and risk something treasured for our economic justice. Once again, Americans are coming together to help each other and take a stand for what’s right, and that’s what makes this country amazing.

Whether you’re a CEO of a giant corporation, or an employee of a small company, anyone can make a difference. How will you push your lawmakers to act on your best interest, and that of your fellow citizens?